CEO Livis Freeman

  • Graduated from UNC with a BA in Psychology. While at UNC, he participated in the Campus Big Buddy Program and Habitat-4-Humanity Program. He participated in a Habitat Spring Break trip to Miami, FL during his junior year and led a Habitat Spring Break trip to Orlando, FL during his senior year.
  • At UNC, he established an official UNC organization called “Athletes Making a Difference,” whose purpose was to help university athletes give back to their community. Through the organization, he coordinated autograph signings, photo sessions, poster distributions, and visits to local hospitals and nursing homes.
  • Served as a UNC Resident Assistant and Ambassador for the Special Olympics held in Raleigh, NC during his senior year.

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  • Worked as an event coordinator with Octagon Marketing and Athlete Representation. He worked and traveled with a large team to plan and orchestrate various aspects of large-scale BMW marketing events. He researched the marketing activities of BMW's major competitors and created reports to help BMW determine improvements needed to keep a competitive edge. In addition to these responsibilities, he also offered suggestions for advertisement strategies at BMW sponsored events, in magazines and on commercials for maximum effectiveness.
  • Worked on projects for Octagon's Nokia account in addition to marketing the BMW account. He traveled to Nokia events, evaluated their marketing techniques, and reported crowd demographics. He created written reports for Nokia summarizing the effectiveness of their advertising strategies.
  • Worked with Athletes Direct in Athlete Relations and as a Site Manager. He helped secure the contracts of several successful professional basketball players. Played a major role in the acquisition of the company's highest paid client, Vince Carter.

  • Maintained and updated the web sites of over forty athletes. Worked closely with the athletes to create detailed content and concepts for the design and format of their web sites.
  • Currently serves as President of the Board of Directors of the Ronald McDonald House of Chapel Hill, NC. Serves on Board of Directors for the UNC School of Social Work and the Children's Fund of NC.

  • Awarded a 2007 Triangle Business Journal 40 Under 40 Leadership Award for being one of the Triangle’s most influential and highly accomplished young business people.