Our methods of Community and Public Relations are very thorough and detailed. Before our first meeting with a potential client we perform extensive research to discover their charity-giving background (or what type of community programs they’ve employed or participated in the past).

We work hard to investigate the client’s area of interest and identify what parts of the community are most in need. Our creation of an inventory of what organizations are already in place helps address those needy areas such as homeless shelters, Ronald McDonald Houses, children’s homes, and centers for the abused. 4ourFans, Inc. also creates a database of the major school systems, hospitals and nursing homes in the concentrated areas.

After we’ve gathered all pertinent information about the potential client and their area of interest, we
analyze that client’s resources and persona and develop a detailed and innovative Community Relations
Campaign based on the data.

The Community Relations Campaign will feature community service programs focused on concepts providing
items to those less fortunate and employee volunteer programs. The campaign will include estimates of all
costs related to the service programs. It will also include examples of our press releases and methods we will utilize to obtain media attention for the programs.

Upon our first meeting with the potential client, we present the results of our investigation in their city of benevolent interests, inventories of charitable organizations and government institutions, and our recommended Community Relations strategy and campaign ideas.

The potential client is then able to review our data and recommendations. The next meeting mostly entails us listening to the client to find out their feelings about our recommendations and if they have other interests that need to be applied to the focus of their Community Relations Campaign. Once we’ve reached an agreement on the focus and concepts for the campaign, we will negotiate a contract based on the total services that will be provided and the dates that we will begin implementing the campaign.

4ourFans, Inc. will organize and oversee each of our clients’ community service programs. We enjoy standing along side our clients, or in most cases representing our clients, as the programs are executed so we can witness the positive effects and differences that they make in their communities.

Generating Positive Publicity

The fact that public opinion is important is undeniable. When people hear that one of our clients is endorsing an event or product, they automatically expect it to have qualities that they associate with our clients’ persona.

Our relationships with the national media as well as various local markets helps us guarantee that all events we execute and sponsor get top coverage. References to our services and programs have been made featured on top websites, newspapers, news broadcasts and radio stations relating to our clients since we've been in business.

We guarantee that people will respect our clients branded events and products by making sure that the compassion and charisma that are inherent in his character are demonstrated in all associations. This will help make our clients even more marketable and maintain high expectations for their events and products.

Managing Charity Relationships

We will deepen the relationships with organizations our clients are already affiliated with, and keep them informed of their charity actions. We will be our clients’ primary contact for those companies and individuals interested in their support for charity activities. We will maximize our clients’ limited time and make sure that nothing charity related that they desire to pursue is overlooked.

Digital Image Management

Despite planning, preparation, hard work and foresight, inevitable crises are going to happen. In today’s world and most certainly in the future, image crises are originating and spreading online. If they are allowed to grow and reach the print world, they can get out of control and the damage can be overwhelming and permanent. People without direct access to proper information or people who simply want to spread a bad rumor will do so, most likely using the medium that will reach the most people in the least amount of time, the Internet. This creates a crisis that requires management.

All aspects of the Internet that pertain to our clients and their interests are monitored to keep their names clean and represented positively. Every minute that goes by, especially on Internet time, makes problems worse or opportunities disappear. We constantly seek to protect and promote our clients online, by responding to questions relating to them, and dispelling false rumors and inaccurate stories about them before they can gain momentum. Information that is potentially damaging and its source will be identified, and immediate but focused responses will be made to it.