Livis Freeman started 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image and marketability and give back to their communities and fans. Livis graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. While at UNC he was heavily involved in the community. He participated in the Campus Big Buddy and Habitat-4-Humanity programs. He participated in a Habitat Spring Break trip to Miami, FL during his junior year and led a Habitat Spring Break trip to Orlando, FL during his senior year.
NBA superstar Jerry Stackhouse became Livis’ first client. Livis’ efforts helped Jerry become one of the first NBA players to receive its monthly “Community Assist Award” (given to the player who makes the biggest impact off the court in the league). The success with Jerry helped Livis sign other big named clients such as Antawn Jamison (NBA), Juwan Howard (NBA), Brendan Haywood (NBA), Jarvis Hayes (NBA), Erick Dampier (NBA), TJ Ford (NBA), Kris Jenkins (NFL), Chansi Stuckey (NFL), Tim Clark (PGA), Charles Howell III (PGA) and former two-time heavyweight boxing champion Riddick Bowe.
Through 4ourFans, Livis has provided an internship program that has given over 40 students around the country the chance to get valuable experience in Public and Community Relations.
Livis currently serves on the board of directors for UNC-Chapel Hill’s School of Social Work. Livis’ most passionate community endeavor has been his role on the Ronald McDonald House of Chapel Hill’s Board of Directors. He’s been involved with RMH-Chapel Hill for over 13 years and served in various roles including President, Vice-President, Secretary and Advisor.
Livis has been recognized by the Triangle Business Journal as a recipient of their 2007 40 Under 40 Leadership Awards. He was recognized by WCHL with a Carolina Pride “Hometown Heroes Award.”
In addition to running 4ourFans, Inc., Livis is also a Teaching Assistant Professor for the School of Media and Journalism at the University of North Carolina at Chapel Hill where he teaches courses in Public Relations Case Studies, Public Relations Campaigns, Current Issues in Mass Communications and Diversity & Communication. He just created the school's very first Career Exploration and Preparation course which will debut in the Fall of 2018. He also serves as Director of the school's Chuck Stone Program for Diversity in Media and Education. In 2018, he received the Richard Cole Service Award which recognizes one junior and one senior faculty member who each strive to create a collaborative culture within the school. The award honors dean emeritus Richard Cole, whose service and commitment has made the school what it is today.